Greg McKeown made quite a splash with his first book, Essentialism, which helped us decide what matters most and then focus our energy in those few areas.
With his latest release, Effortless, McKeown offers a ‘next step’ in the essentialism journey. He opens with the line, “Not everything has to be so hard,” then spends the next 200 or so pages providing tips, strategies, and real-life examples for living with greater ease.
Not problem-free, of course, but perhaps with a bit more lightness and freedom than we currently feel.
Below you’ll find my top takeaways, overall impressions, and to whom I’d recommend this book.

1. Reframe your questions.
As a coach, my profession is built in large part on this principle, and I appreciate how McKeown addresses this. Instead of feeling overwhelmed, getting stalled, or asking why everything is so hard, he poses different questions:
“What if this could be easy?” (p27)
“What if all those steps I’d assumed this task entailed were not in fact required steps at all?” (p33)
“What are the minimum steps required to complete this?” (p118)
Yes, we need to deal with complex and difficult things. But maybe they don’t need to be as difficult as we tend to make them, and McKeown’s approach can help us rethink these situations.
2. Know exactly what you’re moving toward.
“Define what done looks like” is the title of chapter 6. While this may seem obvious, how often are we truly crystal-clear about what we’re heading toward?
“If you want to make something hard, indeed truly impossible, to complete,” writes McKeown, “all you have to do is make the end goal as vague as possible.”
I’ve long said vague and fuzzy goals leads to vague and fuzzy actions – or no action at all. This chapter, which is only about six pages long, packs a powerful punch regarding clarity, focus, and determining what ‘done’ looks like.

3. What you do next is what counts.
Years ago, while at my children’s middle school, I took a photo of a quote on the wall, attributed to Buddha: “Each morning we are born again. What we do today is what matters most.” (Incidentally, if you scroll through my Instagram feed, you’ll see this as one of my first-ever posts, too!)
The final chapter in Effortless speaks to this concept beautifully.
Here, McKeown describes a health issue his family is navigating – one without clear answers or known outcomes. He vulnerably shares how, during a particularly challenging period, they had to choose, each day, whether they would obsess with worry or focus on what they could do, what they could control.
The question / choice he poses here: “Do I choose the heavier or the lighter path?”

I read a ridiculous amount in the personal + professional development space. Likely for that reason, Effortless didn’t startle me with anything wildly new or earth-shattering – however, the way McKeown presents the information and the examples he offers made this an incredibly worthwhile read. Perhaps you can tell from the above photo, I tabbed and highlighted a lot!
I’d recommend this book to those who loved Essentialism (I do recommend reading that one first, as it will provide a solid foundation) and to those feeling like things are harder than they need to be.
I also believe McKeown’s questions and tips can benefit business owners, leaders, or anyone who feels bogged down by the sheer number of to-do’s required on any given day.
Questions? Thoughts? Takeaways from your own reading experience? Share below or on LinkedIn, Instagram, or Facebook!
Christi Hegstad, PhD, PCC, is the Practical + Purposeful Coach for Achievers! Join our email community for weekly coaching tips, free resources, book recommendations, and more!
I’ve danced with perfectionism for much of my life. And I must admit, it hasn’t been the best dance partner.
Here are a few of the things I experienced when I was deep in my perfectionist ways:
* If I couldn’t do it well or completely, I wouldn’t start at all.
* If I made a mistake, even a typo in an email, it would occupy ridiculous amounts of space in my brain.
* I celebrated overall achievement. If I didn’t achieve the whole thing, I didn’t celebrate.
I still need to keep my perfectionist tendencies in check, but leaning into my purpose instead has made all the difference. For example:
* Instead of asking, “Can I do it perfectly?” I ask, “Does this align with my core values?”
* When I make mistakes, I course-correct as best I can. I also consider what this will mean a year from now – and more often than not, the answer is that I won’t even remember it a year from now.
* I celebrate all along the way: mini-milestones, unquantifiable signs of growth, the fact that I’m still taking action even after setbacks. The entire journey counts, not just the mountaintop view.
I’ll be honest – I still cringe at my typos. 🙂 But living and working according to my personal purpose, rather than to some external measure of perfection, has felt so much better and, ultimately, has led to much more significant success, too.
Can you relate? What helps you let go of the white-knuckle grip perfectionism can have on us? Share your tips and ideas below or on LinkedIn, Instagram, or Facebook!
Christi Hegstad, PhD, PCC, is the Practical + Purposeful Coach for Achievers! Join our email community for weekly coaching tips, free resources, book recommendations, and more!
Do you ever measure success based on your ‘recovery time’?
For example:
Maybe it used to take you a week to get over uninvited criticism; now it’s an hour or two.
Or maybe when you made a mistake during a presentation, it would haunt you for your next several engagements. Now, you assess, learn from it, and move on.
While spreadsheets, numbers, and account statements hold an important role in our goals, much of the growth we experience isn’t as easy to quantify – but is equally important.
Take a look at something you now do regularly that a year ago you didn’t know you could do at all.
Or consider what used to derail your thoughts for days that you now manage in a matter of hours.
Celebrate these wins, too.
They all count!
Christi Hegstad, PhD, PCC, is the Practical + Purposeful Coach for Achievers! Join our email community for weekly coaching tips, free resources, book recommendations, and more!
Looking for some reading material this holiday weekend? I’ve read a bunch of books so far this year and these three top my nonfiction list for the first half of 2021:
Shoe Dog is the story of how Nike came into existence. Knight’s examples of dedication, persistence, and the importance of believing in what you’re doing were wrapped up in some extraordinary stories along the way. Great for entrepreneurs, leaders, salespeople, and those building something from scratch.
The Library Book read like a novel to me – it starts with the 1986 fire of the LA Public Library and from there shares the myriad ways books, libraries, and librarians so profoundly serve our lives. I loved the way the author demonstrated the often-unsung impact libraries have in our communities. Excellent for book lovers, leaders, and those looking for creative examples of community impact.
I’ve read a ton on the topic of burnout, but the well-titled book Burnout took this body of knowledge to a whole new level. From the concept of ‘closing the stress cycle’ to the role things like body image and societal expectations play in burnout, I highlighted something on nearly every page of this one. A terrific read for anyone feeling the tendencies of burnout, as well as coaches and other professionals who work with people navigating this ever-prevalent topic.
Have you read any of these – or does one jump out at you? What other excellent books have you read so far this year? Please share any and all below!
Christi Hegstad, PhD, PCC, is the Practical + Purposeful Coach for Achievers! Join our email community for weekly coaching tips, free resources, book recommendations, and more!
I may be in denial that June is wrapping up already, but I certainly can’t deny the lessons it has brought me! Here are a few that stand this month:
1. Things don’t always go as planned, but I am usually better off having *made* the plan.
2. Don’t take things personally – they’re rarely about you.
3. Iowa humidity + my already-big hair = eternal ponytail.
4. If I say, ‘As the kids say,’ you can be 98% sure ‘the kids’ were saying it 5 years ago, if at all.
5. *Worrying* more does not *prepare* you more.
6. Bookstore gift cards cannot last longer than 4 hours once they reach my hands.
7. We still have plenty of time to make this an epic year!
8. Make the decision, then take an action in favor of that decision.
9. Coffee shop employees may be the friendliest people on earth.
10. 18 years as a business owner, more than twice that as a human, and I am still learning lessons every. single. day.
Which one resonates with you? What’s a lesson you learned this month? Let me know in the comments below or on LinkedIn or Instagram!
Christi Hegstad, PhD, PCC, is the Practical + Purposeful Coach for Achievers! Join our email community for weekly coaching tips, free resources, and more!
Imagine your favorite magazine contacts you on December 31, 2021. They want to feature you and the outstanding year you’ve had.
What will the article say?
What contributed to your successful year?
What will you now be ‘known for’?
We’re at the mid-year point, so it’s a great time to ponder where you are, where you’d like to be, and what actions will get you from here to there! Feel free to use the above scenario as a journaling prompt today. There’s still plenty of time to make this your best year yet!
Christi Hegstad, PhD, PCC, is the Practical + Purposeful Coach for Achievers! If you’d like to receive helpful tools and resources like our popular Mid-Year Renew + Review worksheet, join our email community !