Christi Hegstad, PhD, PCC


The short version: I am an executive and personal coach who loves holding a clear vision for the future, confidently achieving bold goals, and making a positive difference in the world. What I love even more is helping others do the same!

But I remember when life felt far from clear, confident, and difference-making.

I remember the distinct sense of floundering, struggling to find my purpose, feeling like there was ‘something more’ out there for me but entirely unsure what that might be. Every once in a while, I’d think I had it figured out – then doubt would settle in and I’d find myself once again spinning in questions and hoping for that proverbial lightning bolt of clarity.

At the time, as a planner, perfectionist, and Type A+ personality (not only did I want the ‘A,’ I’d do the extra credit to bump that up a notch!), the not-knowing unsettled me. A lot.

But then, something – well, everything, really – changed.


Right about the time I thought floating through life must just be the way of adulthood, a realization hit me:

I have always loved goal-setting. Whether with grades in school, race times in track, or HR initiatives, I would envision the ideal, create a goal, and craft the action plan to reach it. I loved the big-picture thinking along with the satisfaction of checking off milestones along the way.

I asked myself how I could transfer this experience to my life. Then I started doing things differently:

> I uncovered my purpose and wrote it in a clear, concise statement.

> I hired a coach who challenged me, inspired me, and helped build the courage and skills to pursue my dreams. (I’ve had a coach ever since!)

> I clarified my values, which answered SO many questions and cleared my path immensely.

> I surrounded myself with positive people who supported my growth, and for whom I could do the same.

> I did the mindset work to continually remember who and how I want to be in the world .

All of this brought an undeniable level of clarity. With that clarity came inspired actions and small wins. And with each win, my confidence grew and prompted more – and bolder – actions.

Before long, I was making my big dreams and bold goals a reality: I earned a Master’s degree, then a doctorate. I ran a couple of half-marathons, then a marathon. I experienced setbacks along the way, but a greater vision pulled me forward.

And as more and more people asked what I was doing differently and if I could help them do the same, I knew I was onto something.


So in 2003, with a preschooler, a toddler, and a baby on the way, I founded MAP Professional Development Inc. Blending my education, professional experience, research, and knack for simplifying the complex, I have since coached thousands to achieve bold, inspiring goals that enable them to make a positive, purposeful difference.

I love witnessing the ‘aha!’ moments as clients connect with their core values, leverage their strengths, and accomplish bold and meaningful goals!

Watching them flourish once we design their vision for the future and then again as they achieve it with clarity, confidence, and meaningful action.

Seeing their fulfillment as they positively impact the world.

I am thankful for the deep knowing that this work is part of my purpose – and that my clients experience that same sense of knowing within their own work, leadership, and life, too.

Maybe you have a dream that has rested on the back-burner for years. Maybe an exciting idea keeps popping into your mind but you’ve brushed it aside – until now. Maybe you know you have difference-making greatness within you – you just haven’t fully tapped into it yet.

If this resonates with you, let’s talk. I’d love to support your flourishing!


B.A.<br />Sociology, Human Services

Sociology, Human Services

M.A., Ph.D.<br />Human Resource Development

M.A., Ph.D.
Human Resource Development

Certified Executive Coach, and Positive Psychology and Wellbeing Coach

Certified Executive Coach, and Positive Psychology and Wellbeing Coach

Affiliations and Acknowledgments

Forbes Coaches Council
International Coach Federation (ICF)
ICF Iowa (Past President)
NAWBO Iowa Business Owner of the Year
Forty Under 40 honoree
Urbandale & Ankeny Chambers of Commerce
Greater Des Moines Partnership


You can find my writing in publications like Forbes, The Huffington Post, Human Resource Development Quarterly, Business Record, Handbook of Improving Performance in the Workplace, and more. Be sure to visit my blog while you’re here, too!

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Working with Christi, I changed how I prioritize my time, developed a new success mindset, held my first retreat, and have become a much more confident leader!
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