Can You Love What You Do,
Make a Difference,
and Live a High-Quality Life?


I’m Dr. Christi Hegstad, and I answer the above question with a resounding YES! For nearly two decades, I’ve helped thousands of clients prove it, too.

When I began my career in the “real world,” I quickly discovered how many people didn’t enjoy their work. I cannot count the number of times I heard, “Only 3 more hours until I’m free!” or “I’ll just keep at it; I mean, only 12 more years and I can retire!” The frustration, dissatisfaction, and burnout were palpable.

I then learned more than 75% of adults are unhappy at work. When you consider that work will occupy more of our waking hours than nearly any other singular endeavor, doesn’t that seem ridiculous? I sure thought so, and I wanted my children to grow up knowing they could make a difference – and a living – doing what they love, honoring their values and purpose, and savoring a meaningful personal life, too.

I knew I had to do something to make that happen.

Bringing Meaning To Work and Purpose To Life!

In 2003, while pregnant with my third child, I founded MAP Professional Development Inc. (the MAP stands for Meaning And Purpose) for this very reason. I’ve been on a quest ever since to change the landscape of the professional world from one of frustration and burnout to one of positivity, contribution, and impact. Through coaching, speaking, and writing, I am happy to report I’ve helped thousands of people achieve bold goals, bring meaning to work and purpose to life, and flourish in the process!

I’d love to help you, too!


B.A.<br />Sociology, Human Services

Sociology, Human Services

M.A., Ph.D.<br />Human Resource Development

M.A., Ph.D.
Human Resource Development

Certified Executive Coach

Certified Executive Coach


Forbes Coaches Council
International Coach Federation (ICF)
ICF Iowa (Immediate Past-President)
National Association of Women Business Owners (NAWBO)
Ankeny Area Chamber of Commerce
Urbandale Chamber of Commerce
Greater Des Moines Partnership
Forty Under 40 honoree
NAWBO Iowa Business Owner of the Year


You can find my writing in publications like Forbes, The Huffington Post, Human Resource Development Quarterly, Business Record, Handbook of Improving Performance in the Workplace, and more. Be sure to visit my blog while you’re here too!

Clear Goals Lead To Clear Results

Ready to grow your success doing what you love? Let’s create your meaningful work and purposeful life.

Upcoming Events and Available Products

Kickstart Session

Maybe you want a taste of coaching but aren’t quite ready for a longer commitment. This one-time, 55-minute session will give you the kickstart to gain clarity on your action plan, set your goals in motion, or address a pressing issue in your work or life.

Find your breakthrough
Working with Christi, I changed how I prioritize my time, developed a new success mindset, held my first retreat, and have become a much more confident leader!
The Author

Tabby Hinderaker

Purposeful Growth