Christi Hegstad, PhD, PCC


Welcome! My name is Christi Hegstad, followed by a lot of letters: PhD, PCC, MA, PPWC, and a few others. You might find this intimidating, but please don’t. I wasn’t always the coach, author, and entrepreneur you see today.

I was once floundering my way through life, struggling to find my purpose, feeling like there was ‘something more’ out there for me but entirely unsure what that might be. Every once in a while, I’d think I had it figured out – and then doubt would set in and I’d find myself once again spinning in questions and hoping for that proverbial lightning bolt of clarity.

At the time, as a planner, perfectionist, overthinker, and Type A+ personality (not only did I want the ‘A,’ I’d also do the extra credit to bump that up a notch!), the not knowing unsettled me. A lot.

But then, something – well, everything, really – changed.


Right about the time I thought “floating through life” must just be the way of adulthood, a realization hit me:

I have always loved goal-setting. Whether with grades in school, race times in track, or HR initiatives, I would envision the ideal, create a goal, and craft the action plan to reach it. I didn’t always hit the mark likely got closer than I would have otherwise.

I asked myself how I could transfer this experience to my life and started to do things differently:

> I uncovered my purpose and wrote it in a clear, concise statement.

> I began working with a coach, who challenged me, inspired me, and helped me build the courage and skills to pursue my dreams.

> I clarified my priorities, placing faith and family at the top.

> I consciously surrounded myself with positive people who supported my growth, and for whom I could do the same in return.

> I did the mindset and values work that reminded me who and how I want to be in the world .

All of this brought an undeniable level of clarity. With that clarity came inspired actions and small wins. And with each win, my confidence grew and prompted more – and bolder – actions.

Before long, I was making my big dreams and bold goals a reality: I earned a Master’s degree, then a doctorate. I ran a couple of half-marathons, then a marathon. I experienced setbacks along the way, but a greater vision kept pulling me forward.

And as more and more people asked what I was doing differently and if I could help them do the same, I knew I was onto something.


So in 2003, with a preschooler, a toddler, and a baby on the way, I founded MAP Professional Development Inc. Blending my education, professional experience, research, and knack for simplifying the complex, I have since coached thousands to achieve success with clarity and confidence – one meaningful action at a time.

I love witnessing the ‘aha!’ moments as clients connect with their core values, leverage their strengths, and accomplish bold and meaningful goals! I light up watching them flourish after we design their ideal vision for the future and achieve it with clarity, confidence, and meaningful action. And to see how they are positively impacting the world.

Below you’ll find the details that make up those fancy initials mentioned earlier, but more importantly – and what cannot be expressed through the degrees or leadership roles or publications – is the deep sense of knowing that this work is part of my purpose, and that I get to help others experience that, too.

Maybe you have a dream that has rested on the back-burner for years. Maybe an exciting idea keeps popping into your mind. Maybe you’re not even sure yet what you want – but you’re ready to find out.

If what I share here resonates with you, and you are ready to live, work, and lead with clarity and confidence, let’s talk. I’d love to support your flourishing!


B.A.<br />Sociology, Human Services

Sociology, Human Services

M.A., Ph.D.<br />Human Resource Development

M.A., Ph.D.
Human Resource Development

Certified Executive Coach, and Positive Psychology and Wellbeing Coach

Certified Executive Coach, and Positive Psychology and Wellbeing Coach

Affiliations and Acknowledgments

Forbes Coaches Council
International Coach Federation (ICF)
ICF Iowa (Past President)
NAWBO Iowa Business Owner of the Year
Forty Under 40 honoree
Urbandale & Ankeny Chambers of Commerce
Greater Des Moines Partnership


You can find my writing in publications like Forbes, The Huffington Post, Human Resource Development Quarterly, Business Record, Handbook of Improving Performance in the Workplace, and more. Be sure to visit my blog while you’re here, too!

Clear Goals Lead To Clear Results

Clarity + Confidence + Meaningful Action = Success.
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Working with Christi, I changed how I prioritize my time, developed a new success mindset, held my first retreat, and have become a much more confident leader!
The Author

Tabby Hinderaker

Purposeful Growth