Clarity Of Purpose: WHY Do You Do What You Do?

Christi Hegstad March 17th, 2014


CLARITY KICKSTART: March 17, 2014

An organization’s core purpose – why it exists – has to be completely idealistic. Many leadership teams struggle with this, afraid that what they come up with will seem too grand or aspirational. Of course, that’s the whole point. Employees in every organization, at every level, need to know that at the heart of what they do lies something grand and aspirational. All organizations exist to make people’s lives better.

 

~ Patrick Lencioni
 
 
Coaching Tip for the Week:

 

What’s your organization’s purpose? What’s your purpose within the organization?
 
How many times have you come across a mission statement that, in the most generic terms possible, describes how XYZ Company exists to provide excellent customer service, operate with integrity, and provide stockholder value?
 
There’s nothing wrong with these success measures, however that’s what they are: measures of success. Your core purpose is the bare-bones, heartfelt WHY.
 
This week, brainstorm the reasons why your organization exists. Why do you do what you do? What problems do you solve? How do you make life better for others? Use what you generate as the basis for your organization’s mission statement. (Hint: You can take this same action for your own personal mission statement, too.) 
 
Clarity around why you do what you do will fuel your energy, productivity, and results like nothing else!
   

Why do you do what you do? Share your comments below, on our Facebook page, or via Twitter!

Dr. Christi Hegstad helps you successfully do what you love! As President of MAP Professional Development Inc., she coaches executives and leaders who feel stuck – whether in their leadership abilities, at a certain income level, or “spinning their wheels” in the day-to-day – to flourish towards their vision with clarity, confidence, and meaningful action.

Learn more at www.meaning-and-purpose.com, on Facebook, and via Twitter.


 


Website Design by Happy Medium