Letting Go Of The Cliff: Sandy Eimers’ Journey of Passion, Purpose, & Profit

Christi Hegstad September 30th, 2015


“I am determined to live not from a place of fear. I am here to be brave.”

Have you declared such bravery, too – or wanted to? Sandy Eimers, owner of Balance Yoga Lounge and Balanced Breath School of Yoga, recently shared her experience turning her dreams into reality with the ASPIRE Success Club. Her journey has been fueled by passion, filled with decisions large and small, and dotted with moments of letting go of the proverbial cliff. In our recent interview, she generously shared some of her bold actions, bright ideas, and lessons learned.

Sandy began the yoga lounge in 2007 while working full-time as a pharmacist. Over the years, her passion for yoga steadily grew while her passion for pharmacy dwindled. She knew she wanted to take the leap and focus on the yoga lounge full-time, but uncertainty and practicality held her back – for a while. 

“It got to the point where I was moving through my days at the pharmacy feeling dead inside, only coming alive when I practiced or taught yoga,” Sandy remembers. “So after seven years of clinging to the cliff of ‘safety,’ fingers bleeding, I let go. And as soon as I did, amazing doors started to open.”

Quickly, I might add. Within two days of resigning from her pharmacy position, an opportunity to work alongside her mentor – which would take her to Brazil for three months – appeared. She embraced the experience, dedicating herself to her practice and her business, and made the lounge what it is today: a thriving studio “bringing people from separation to unity.” She has a full array of yoga and related classes, and also certifies others to become yoga teachers through her training center.

In addition to sharing stress relief, breathing, and visualization techniques with us during our interview, Sandy reminded us of the importance of moving through work and life from a place of courage, intention, and purpose. “If I don’t get out of my comfort zone, there is no reward,” she explains. And though Sandy, like most entrepreneurs, is not afraid to work hard, she recognizes there’s more to it than that. “Hard work by itself doesn’t bring success,” says Sandy. “You must have purpose and direction.”

Sandy’s purpose and direction have led her to help others heal, grow, and connect through yoga and related modalities, and the ripple effect of her work extends all borders. “We all have a gift,” Sandy shares, “we just need to choose to open it.”

Learn more about Sandy and Balance Yoga Lounge at www.balanceyogalounge.com.

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Dr. Christi Hegstad, Dream Igniter & Growth Accelerator. Christi is a Certified Coach who has helped thousands clarify and reach Big Dreams and Bold Goals with meaning and purpose. She is president of MAP Professional Development Inc., NAWBO Iowa’s Woman Business Owner of the Year, president of ICF Iowa, and mom to three amazing kids. 

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